Most modern wellness brands geared toward millennials are only available online, but most millennials still primarily shop in in physical stores. So we made the aspirational accessible, and helped Cedar's Foods launch a grocery store brand for the DTC age. Introducing Brekki: ready-to-eat overnight oats.
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Brekki makes it easier to take care of yourself with the wholesome ingredients you want and the convenience you need. So we targeted the overworked, over-stimulated millennial who doesn’t have time to make breakfast, and asked them to "take a brekki." We crafted our entire online presence around that calm, peaceful messaging and thus set Brekki apart from the fitness-focused, Peloton-pilled messaging coming from the rest of the category.
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Since we weren't allowed to touch the products' packaging, we instead focused on updating the rest of the design and strategy that comprised the brand. We introduced a new typeface, directed multiple photoshoots, ran their social media, and even launched 2 new flavors. Ultimately, our work for Brekki increased their sales, follower count, and brand engagement, as well as helped them get picked up by several new grocery chains.